Journal of Finance, Economics and Business

The Application of Digital Payments (QRIS & E-Wallet) on the Efficiency of MSME Transactions

2025-11-21T05:27:23+07:00

Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia are becoming more competitive and efficient because to the digital transformation of payment systems. Through a literature review of numerous national and international studies carried out between 2020 and 2025, this study seeks to analyze the effects of the implementation of the Indonesian Standard Quick Response Code (QRIS) and e-wallets on transaction efficiency, financial recording, customer loyalty, and MSME access to financing. The study's findings demonstrate that the use of digital payments can decrease cash error rates through automated recording, expedite transaction times, and save operating expenses. Additionally, the digital footprint of transactions boosts MSMEs' financial reputation, increasing their chances of obtaining official financing. E-wallets are strategically important in marketing since they may be used for data-driven consumer loyalty programs, service customisation, and promotion. Nevertheless, network infrastructure, digital literacy, and microbusiness costs continue to be barriers to this technology's adoption. Additionally, the investigation revealed differences in adoption according to industry, company size, and geographic area, necessitating inclusive and flexible policies. In order to improve digital literacy, build payment infrastructure, and create evidence-based policies to increase MSME involvement in the country's digital economy ecosystem, this study suggests collaboration between the government, financial institutions, and fintech companies.

Determinants DETERMINANTS OF GROSS REGIONAL DOMESTIC PRODUCT (GRDP) EVIDENCE FROM WEST NUSA TENGGARA, 2004-2023

2025-11-11T09:46:06+07:00

This study investigates the effects of labor, inflation, investment, and the Human Development Index (HDI) on the Gross Regional Domestic Product (GRDP) of West Nusa Tenggara (NTB) Province over the period 2004–2023. Existing empirical studies on regional economic growth in Indonesia yield inconsistent evidence regarding the contributions of labor quality, inflation dynamics, and human development, while long-term provincial-level analyses that simultaneously examine these variables remain scarce. To address this gap, this study applies multiple linear regression to secondary time-series data obtained from the Central Bureau of Statistics (BPS). The results indicate that the independent variables jointly exert a statistically significant influence on GRDP; however, only investment demonstrates a positive and significant individual effect, whereas labor, inflation, and HDI are statistically insignificant. These findings underscore the dominant role of investment in regional economic growth and suggest that improvements in labor and human

ELECTRONIC WALLET ADOPTION AND CONSUMER FINANCIAL BEHAVIOR IN DIGITAL PAYMENT SYSTEMS: A LITERATURE STUDY

2025-12-22T08:37:12+07:00

The rapid advancement of information technology has accelerated the shift from cash-based transactions toward digital payment systems, placing electronic wallets (e-wallets) at the core of contemporary financial ecosystems. This study aims to synthesise existing literature on digital payment systems, with particular attention to e-wallet adoption and its implications for consumer financial behavior. Using a qualitative literature review approach, this research integrates theoretical perspectives and empirical findings from prior studies in the areas of technology acceptance, digital finance, and consumer behavior. The review indicates that e-wallet adoption is primarily driven by perceived usefulness, perceived ease of use, and trust-related factors, which are especially salient in financial technology contexts. Beyond adoption, the findings reveal that e-wallet usage produces varied behavioral outcomes. While increased payment convenience and reduced transaction friction may encourage impulsive spending, informational features embedded in e-wallet applications can enhance financial awareness and support more disciplined consumption decisions. These contrasting effects suggest that the influence of e-wallet usage on consumer behavior is context-dependent and shaped by application design, user engagement, and situational factors. Overall, this study concludes that e-wallet adoption and post-adoption behavior are interconnected processes that jointly influence individual financial behavior and the broader evolution of digital payment systems. By integrating insights from technology acceptance theories and consumer behavior research, this literature-based study contributes to a more comprehensive understanding of digital payment dynamics and provides a foundation for future empirical research and policy development in the digital finance domain.

MARKET ETHICS IN THE DIGITAL ERA: A CRITICAL REVIEW OF MSME MARKETING STRATEGIES AND THE CHALLENGES OF THE PLATFORM ECONOMY THE TITLE IS BRIEF, CLEAR, AND EXPLICIT

2025-11-15T11:13:54+07:00

The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digital marketing practices. The research method uses a qualitative approach with in-depth interviews and observations of coffee MSMEs. shop in Mandonga District. The rresults of the study indicate that MSMEs have a high awareness of the principles of honesty and transparency, but face competitive pressures that encourage them to manage marketing strategies to remain ethical. Dependence on digital platforms limits the space for freedom in marketing strategies, so policy support and ethics training are urgently needed. The implications of this study emphasize the importance of regulation and fostering digital marketing ethics as a requirement for the sustainability of MSME businesses in the competitive digital era. This research provides theoretical and practical contributions in developing an ethical and sustainable digital marketing paradigm.

ONLINE SELLING AND BUYING USING THE PAYLATER FEATURE ON THE SHOPEE APPLICATION FROM AN ISLAMIC

2025-07-05T07:07:39+07:00

This study aims to analyze the use of Shopee PayLater service and review its suitability with Islamic law, as well as evaluate the extent to which students of the Faculty of Economics and Business, University of Mataram understand the concept of Shopee PayLater in accordance with sharia principles. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation to several students who use the service. The results showed that the buying and selling system using Shopee PayLater was considered not in accordance with the provisions in Islamic law. Although it has fulfilled the elements of the pillars and conditions in the qardh contract, in practice this service contains elements of usury, both qardh usury in the form of additional loans, as well as nasi'ah usury in the form of late fees that are quite high and burdensome for consumers, thus making the contract haram in shari'i. In addition, there are still many students who do not deeply understand Islamic law related to digital financial transactions such as Shopee PayLater. In fact, some who are aware of the element of usury still choose to use it to fulfill their urgent needs.

Keywords: Online Selling and Buying, Shopee PayLater, Riba, Qardh, Islamic Law

ANALYZING THE POSITIVE IMPACT OF VISUAL BRANDING IN IMPROVING THE PRODUCT IMAGE OF A MODERN COFFEE BUSINESS

2026-02-03T09:11:59+07:00

The contemporary coffee industry in Indonesia is growing rapidly among millennials and Gen Z, but MSMEs face the challenge of weak product image due to suboptimal visual branding in the era of social commerce. This study aims to analyze the positive impact of visual branding on improving the product image of contemporary coffee businesses. A qualitative method with a case study design was used, involving semi-structured interviews, observations, and thematic analysis of 10 MSMEs in Kendari City. Results show that visual elements such as earthy colors, local typography, and authentic imagery increase premium perceptions and loyalty, supported by visual ethics that prevent greenwashing. Theoretical implications enhance brand equity for emerging markets, encouraging MSMEs to implement authentic design via Instagram for coffee MSMEs.